A poster campaign that I designed in 2014 for the opening of the Hefpark in South Rotterdam. In the middle of the park, ‘dirt jumps’ and ‘pump tracks’ have been constructed for jumping and crossing with a BMX bike. For this poster I made several concepts and presented them to the clients. I then made the final adjustments based on the feedback. The fonts and colors used are in line with the corporate identity of the Feijenoord Kop van Zuid district.