Illustrator

Volthuis installs home batteries and advises on energy use in the house. For them I designed the mark and the wordmark in Illustrator.

The mark is a house with a lightning bolt, and in the wordmark that bolt sits in the o. The house runs from green to red, like a battery from full to empty.

Sotto is a café and bakery in Utrecht, with sourdough bread, patisserie and coffee. For them I designed six posts in Illustrator.

There are two rows of three. In the profile those three sit side by side and become one image. The first row announces the opening, the second is a job post for bakers and baristas.

Sotto opened a café and bakery in Utrecht and the building was still empty. For the opening I designed the window graphics in Illustrator.

The building has eight windows and they are not the same width. The design runs across them in one go, so each window carries a different part.

Sotto is a café and bakery in Utrecht. For the opening I designed the logo in Illustrator, the first of three jobs.

For the wordmark I worked out a number of directions, from a straight capital to a written letter. It became a solid shape with round letters, which I then put on colour.

ProTend connects companies with professionals in tendering and procurement. For them I designed the mark and the wordmark.

The P contains a folded corner, which refers to the documents a tender consists of. There are versions of the mark for a light and a dark background.

Zorgkracht Direct came with a new offering, the care security officer. That is someone with experience in both care and security, a combination that needs explaining.

For them I designed a flyer that explains the offering. The flyer states which sectors it is meant for, from mental health care to disability care and elderly care.

HMDH supplies interiors for offices, shops and hospitality at an affordable price. The range sits across five web shops, from barkruk.nl to poefstore.nl.

For those shops I designed a set of logos. Each shop has its own, and together they line up with each other.

Burgers & Frites has won a Thuisbezorgd Award several years running, among them Best delivery restaurant in the Netherlands. From the street there was no sign of it.

I was asked to design a banner for the location in Rotterdam South. The awards are on it now, in the new look I made for the place.

After the success of the logo I designed in 2015, eight years on it was time for a new look. Together with the owners I worked on that.

The emblem I revised and then rolled out onto the packaging and the banner. That brought the whole place into the new style in one go.

After the logo redesign the rest of the place had to follow. The new look I rolled out onto everything a customer gets in their hands.

So I designed the packaging, the bags, the cups, the trays and the placemats. Everything carries the new look I made for them.

Marketing agency Flax.Marketing published a book called Dicky Donut en het gat in de markt. It tells the story of Dicky, who opens his own donut shop.

For that book I made the illustrations. Dicky comes back on every page, so the drawings had to hold together.

For marketing agency Flax.Marketing I designed a donut box. The box serves as a corporate gift and holds five donuts.

I designed the box so it folds shut without any glue. That way it can be folded and filled on the spot.

To promote the Viervoeters Vierdaagse I was asked to design a flyer. The most important action is signing up, and that runs through the QR code.

The client supplied me with a design sketch as the starting point. I worked that out with the QR code as the largest element on the flyer.

At the Viervoeters Vierdaagse you walk 20,000 steps with your dog for charity. The four day event ran from 1 to 4 November 2021 and the proceeds went to Hulphond Nederland.

I was asked to design a logo for it. Because the four is the most important element in the name, I brought it back into the emblem.

Coach Vooruit asked for something that made clear what the organisation does and how. They supplied a long text that fitted on no flyer at all.

To carry that amount of information I advised the client on a folded leaflet. Each panel covers one step, so the reader gets the story in the right order.