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About me

My name is Jimmy-Dean and I am 33 years old. I was born and raised in Vlissingen and since 2010 I live in Rotterdam.

I have been designing from an early age, on paper and on screen. That is how I grew into a graphic designer and website developer. I design logos and brand identities, print and packaging, illustrations and social media. The websites I build in WordPress, from the first design to the working site. Now I lead a design team and build the internal tools that automate the design work. With AI I automate the steps in the design process that no longer ask for a design decision.

Besides being creative I like travelling, vegan food, my cat, music and I go to the gym regularly.

Jimmy-Dean
  • workExperience 6

    Certify360 EdTech Group
    Lindenhaeghe

    Certify360 EdTech Group, Opleidingsinstituut Lindenhaeghe

    Jan. 2023 – present • 3 years 9 months
    Rotterdam, South Holland

    1. Team Lead Design (current role)

      Jan. 2026 – present • 9 months

      As team lead I run the design team and design alongside it. Steps in the design process I automate with AI, so more time goes to the designing itself.

      Team leadership Planning AI workflows

    2. Digital Designer

      Jan. 2023 – Dec. 2025 • 3 years

      For the training courses I designed the interfaces, the print work and the campaign imagery. The websites that went with them I built myself.

      UI & UX Design Graphic Design Website Development

    Flax.Marketing

    Flax.Marketing

    Rotterdam, South Holland

    1. Designer & Content Creator

      Feb. 2022 – Dec. 2022 • 11 months

      For the agency's clients I designed campaigns for social media, advertising, brand identity and print. I also built the WordPress websites that went with them.

      Graphic Design Marketing Website Development

    Zorg Vooruit
    Premium Argan

    Zorg Vooruit, Premium Argan

    Rotterdam, South Holland

    1. Content Creator

      Jun. 2020 – Jan. 2022 • 1 year 8 months

      For a care organisation and a cosmetics brand I designed the social media, the advertising and the print work. I maintained the websites myself.

      Graphic Design Website Development Marketing

    Binnenvaartkrant

    Binnenvaartkrant

    Capelle aan den IJssel, South Holland

    1. Graphic Designer

      Sep. 2019 – Feb. 2021 • 1 year 6 months

      I handled the layout of the trade paper, edition after edition. The advertisements in it I designed as well. I worked on the website too.

      Graphic Design DTP Website Development

    Skateland Rotterdam

    Skateland Rotterdam

    Rotterdam, South Holland

    1. Graphic Designer & Website Developer

      Nov. 2015 – May 2019 • 3 years 7 months

      For the events in the skate hall I designed the posters, flyers and promotional material. The website I designed and built myself. As an instructor I taught there as well.

      Graphic Design Website Development Instructor

  • schoolEducation 3

    Rotterdam University of Applied Sciences

    Rotterdam University of Applied Sciences

    2013 – 2019

    1. Communication & Multimedia Design

      2014 – 2019
      Minor Interface & User Experience Design

    2. Media Technology

      2013 – 2014

    Grafisch Lyceum Rotterdam

    Grafisch Lyceum Rotterdam

    1. Media Design

      2009 – 2013
      Digital Media Design

  • badgeInternships 4

    Uit de Kunst!

    Uit de Kunst!

    Rotterdam, South Holland

    1. Interaction Design Graduation Intern

      Feb. 2019 – Jul. 2019 • 6 months

      Corporate Identities Brand Identities Brand management

    Buro BRAND

    Buro BRAND

    The Hague, South Holland

    1. Interactive Design Intern

      Aug. 2017 – Jan. 2018 • 6 months

      Visual Communication Illustration Graphic Design

    Redkiwi

    Redkiwi

    Rotterdam, South Holland

    1. Development Intern

      Aug. 2012 – Jan. 2013 • 6 months

      Frontend Development Backend Development

    Okapi Corporate Identity Atelier

    Okapi Corporate Identity Atelier

    Rotterdam, South Holland

    1. Design Intern

      Jan. 2012 – Aug. 2012 • 8 months

      Graphic Design Frontend Development

How I work, and with what

Designing

Most of the work in this portfolio I designed by hand. Typography, proportion and colour are the choices that take up most of the time.

From design to working site

I deliver more than a design. The site you are reading this on is my design and my own WordPress theme.

Automating design processes

Work that is the same every week I automate. That leaves time for the designing itself.

Images and video with AI

With images and video from AI I make concepts that would not have existed otherwise. What of it is usable I decide myself.