Visible on location
Sotto opened a café and bakery in Utrecht and the building was still empty. For the opening I designed the window graphics in Illustrator.
The building has eight windows and they are not the same width. The design runs across them in one go, so each window carries a different part.
Zorgkracht Direct works from three core values, integrity, responsibility and decisiveness. For them I designed a rollup banner carrying those three values.
The banner travels to the places where the agency introduces itself. Those three words are the first thing a visitor reads about the organisation.
Burgers & Frites has won a Thuisbezorgd Award several years running, among them Best delivery restaurant in the Netherlands. From the street there was no sign of it.
I was asked to design a banner for the location in Rotterdam South. The awards are on it now, in the new look I made for the place.
Premium Argan showed its products at events. I was asked to design a rollup banner for that.
The banner promotes the products of the brand. The simplified logo I designed earlier comes back on it.
Since the office move, visitors to Zorg Vooruit regularly had trouble finding the car park. So I was asked to design a parking sign.
The icons on the sign follow the house identity of the agency. That makes the sign visibly part of the building.
The windows of the Zorg Vooruit office were still empty after the move. On glass a logo falls apart into loose letters, because the background runs straight through it.
So I put a white outline around the logo. It now sits on the window as one whole instead of as loose letters.
Zorg Vooruit had introduced the slogan Hart voor de zorg. One of my first jobs for the agency was to make that slogan visible.
For them I designed a rollup banner with the slogan as the starting point. The banner was the first of the series of identity pieces that followed.
The client asked me to design window stickers for the location in Rotterdam South. The place had to become recognisable from a distance.
The illustrations I drew digitally with a pen tablet and then had printed at large format. The same drawings come back on the wrapping paper and the business card.